LOGO REBRAND PROPOSAL
ROLE: HEAD CONTENT STRATEGIST AND MARKETING MANAGER
We as a business were faced with a problem when trying to develop our packaging and box displays due to the intricacy of the existing logo. The logo on the left-hand side was created to show a 67-year legacy and holds much detail in both design and meaning, however, is not practical.
To try overcome this obstacle, our graphic designer and I rebranded and designed the logo on the right hand side using just the simple element hidden within the original logo.