YPO Africa Region
YPO is the global leadership community of extraordinary chief executives - more than 30,000 members in 142 countries who have achieved significant leadership success at a young age.
Driven by the belief that the world needs better leaders, YPO members are inspired and supported to make a difference in the lives, businesses, and world we impact.
In this role, I served as the lead marketing and communications partner, key strategist, and project manager for the Africa region, working alongside the Senior EMEA manager, global members, partners, and regional directors and chairmen. As the marketing lead for the region, I teamed up with the Director of Global Networks to pioneer the first Networks & Region event available to all members, hosted in Accra, Ghana (May 2022). In 2021 I led the rebranding of YPO Africa to its current look/feel.
Contracted as the YPO Africa Regional Marketing Manager, for a period of 18 months which my role included but was not limited to:
Support the YPO Africa Regional Communication Officer to achieve regional goals, objectives, and vision. Collaborate with Member Comms Manager and Regional Comms Officer to ensure Marcomm plan is executed timely, as per YPO guidelines
Manager of all regional Social Media platforms, PR initiatives, Videography and Photography Strategy, and Event Communications.
Co-ordinate with YPO Global team to align Global and regional Social Media and PR KPIs and goals. Collaboration to execute socialization of content in line with YPO brand guidelines and instill brand loyalty, awareness, and interaction
Administration and management of YPO Africa Branding and Marketing Projects
Curation of Written and Visual Content, Performance Analytics, etc. in collaboration with Global Marcom partners
Management of Marcomm Comms Budget and Spend
Regional Co-Ordinator of Marcomm projects and reports (monthly/quarterly/yearly)
Develop and implement a measurable marketing and communications plan
Coordinate and collaborate on the communications plan for EMEA
Strengthen member connections and engagement by distributing content within the YPO digital ecosystems
Custodian of all regional social media platforms. Collaborate with the Global Social Media team to execute socialization of content in line with YPO brand guidelines and instill brand loyalty, awareness, and interaction.
Internal and external communications between all organisational stakeholders
Project Management of Marketing and Communications Projects
Management of third-party resources, inclusive of onboarding and training. (i.e. Contractual designers, videographers, editors, PR partners, Chapter Managers and more).
Main Successes to Note:
Africa Networks Connect
YPO Global Hybrid Event of Networks and the Africa region: Held in Accra, Ghana (May 2022)
Role: Lead Marketing Manager (pre, during, and post-event)
Managed and executed all end-to-end event management including email; website; digital marketing; analysis; data selections, targeting and build; copywriting; social media, direct mail production, design production, event management, and execution; inclusive of post-event).
Event catered to the global leadership community of more than 30,000 members in 142 countries.
9 Month PR Initiative
Women In YPO: Video Series
YPO Africa Rebrand
Contracted by YPO Global to lead and support YPO Global Chairman (and team) in designing and creating presentations for virtual seminars and meetings.
Internal Marketing Event Co-ordinator for The Quality Summit Virtual Event
This project was internal facing and thus no information is permitted to be shared on this platform. If you wish to know more about this project, please get in touch with me directly.
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