CLIENTS

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YPO Africa Region

YPO is the global leadership community of extraordinary chief executives - more than 30,000 members in 142 countries who have achieved significant leadership success at a young age.

 

Driven by the belief that the world needs better leaders, YPO members are inspired and supported to make a difference in the lives, businesses, and world we impact.

 

In this role, I served as the lead marketing and communications partner, key strategist, and project manager for the Africa region, working alongside the Senior EMEA manager, global members, partners, and regional directors and chairmen. As the marketing lead for the region, I teamed up with the Director of Global Networks to pioneer the first Networks & Region event available to all members, hosted in Accra, Ghana (May 2022). In 2021 I led the rebranding of YPO Africa to its current look/feel.

Contracted as the YPO Africa Regional Marketing Manager, for a period of 18 months which my role included but was not limited to: 

  • Support the YPO Africa Regional Communication Officer to achieve regional goals, objectives, and vision. Collaborate with Member Comms Manager and Regional Comms Officer to ensure Marcomm plan is executed timely, as per YPO guidelines

  • Manager of all regional Social Media platforms, PR initiatives, Videography and Photography Strategy, and Event Communications.

  • Co-ordinate with YPO Global team to align Global and regional Social Media and PR KPIs and goals. Collaboration to execute socialization of content in line with YPO brand guidelines and instill brand loyalty, awareness, and interaction

  • Administration and management of YPO Africa Branding and Marketing Projects

  • Curation of Written and Visual Content, Performance Analytics, etc. in collaboration with Global Marcom partners

  • Management of Marcomm Comms Budget and Spend

  • Regional Co-Ordinator of Marcomm projects and reports (monthly/quarterly/yearly)

  • Develop and implement a measurable marketing and communications plan

  • Coordinate and collaborate on the communications plan for EMEA

  • Strengthen member connections and engagement by distributing content within the YPO digital ecosystems

  • Custodian of all regional social media platforms. Collaborate with the Global Social Media team to execute socialization of content in line with YPO brand guidelines and instill brand loyalty, awareness, and interaction. ​

  • Internal and external communications between all organisational stakeholders

  • Project Management of Marketing and Communications Projects

  • Management of third-party resources, inclusive of onboarding and training. (i.e. Contractual designers, videographers, editors, PR partners, Chapter Managers and more).

Main Successes to Note: 

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  • Africa Networks Connect

    • YPO Global Hybrid Event of Networks and the Africa region: Held in Accra, Ghana (May 2022)

    • Role: Lead Marketing Manager (pre, during, and post-event)

    • Managed and executed all end-to-end event management including email; website; digital marketing; analysis; data selections, targeting and build; copywriting; social media, direct mail production, design production, event management, and execution; inclusive of post-event).

    • Event catered to the global leadership community of more than 30,000 members in 142 countries.

  • 9 Month PR Initiative

  • Women In YPO: Video Series

  • YPO Africa Rebrand

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YPO Global

Contracted by YPO Global to lead and support YPO Global Chairman (and team) in designing and creating presentations for virtual seminars and meetings.

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Mars Inc.

Internal Marketing Event Co-ordinator for The Quality Summit Virtual Event

This project was internal facing and thus no information is permitted to be shared on this platform. If you wish to know more about this project, please get in touch with me directly. 

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sockshh: Marketing Lead

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Reach Africa: Digital Marketing and Social Media Lead

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Now Be Limitless: Content Creator, Copywriter and Small Marcomm Project Manager

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Longevity Centre for Aesthetic and Integrative Medicine:

Content Creator, Copywriter and Digital Project Manager

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Tash360 By Dr. Vanessa Lapiner: Content Creator and Social Media Manager

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Sid Forman Manufacturing Jewellers: Full-Time Marketing Manager

I started off at Sid Forman as a Social Media Manager, however, slowly developed into a full-time Online and Digital Marketing Manager. with experience in the following, however not limited to:

 

Social Media Content Creation and CopyWriting, Social Media Account Management, Website Design, Development and Building, Branding and Re-Branding, Blog and Newsletter Writing, Photoshoot Styling, Edits and Assistant Photography, Visual Merchandising, SEO, Traditional Online and Print Advertising, Email Marketing, as well as, Product and Jewellery Design. I was also sent to Hong Kong as a buyer in September 2018.

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Sivana Diamonds: Full-Time Marketing Manager

Similarly to Sid Forman, I took over the general role of Online and Digital Marketing Manager for Sivana Diamonds CC, a diamond dealer and jewellery manufacturer in Johannesburg, South Africa. I managed all of the above-listed roles, as well as whatever else, crossed my path. With offices in Miami, I was tasked with building an e-commerce site that allowed locals as well as internationals to order jewellery online. 

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OTZAR: Luxury Gents Jewellery Collection

This high-end luxury jewellery brand for men was designed with the purpose of fulfilling a gap within the South African Jewellery Market: a need for men's adornments. OTZAR was conceptualised and designed to cater to a luxury African market. In addition to the Brand Bible and Identity Creation, I too designed and merchandised the items within this range. These designs were built by a CAD expert and are in the process of being created into real-life items of jewellery. 

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Out To Lunch/ Wholesome Café and Events 

Creative Plant-Based Vegan Food. I worked for Out To Lunch for five years, managing many aspects of the business, however, the majority of the Digital and Social Media Creation, Implementation and Execution was managed by me. I art directed and managed shoots with WokShots Photography helped with recipe creation, got knee-deep in sales and managed the day to day running of all aspects social.  Unfortunately, due to illness, the owner had to close the business down in 2019; and that was the end of my mouth-watering day to day social activities with Wholesome

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Blaze-Filled Gold Jewellery 

I conceptualised and designed the entire branding of this company based on the ideas of the owners. In addition, I designed product merchandising and store CAD designs. The company did not take off as the owners decided not to go through with the project due to personal financial obligations between partners.