YPO Africa Region

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YPO is the global leadership community of extraordinary chief executives - more than 30,000 members in 142 countries who have achieved significant leadership success at a young age.

 

Driven by the belief that the world needs better leaders, YPO members are inspired and supported to make a difference in the lives, businesses, and world we impact.

 

In this role, I served as the lead marketing and communications partner, key strategist, and project manager for the Africa region, working alongside the Senior EMEA manager, global members, partners, and regional directors and chairmen. As the marketing lead for the region, I teamed up with the Director of Global Networks to pioneer the first Networks & Region event available to all members, hosted in Accra, Ghana (May 2022). In 2021 I led the rebranding of YPO Africa to its current look/feel.

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Contracted as the YPO Africa Regional Marketing Manager, for a period of 18 months which my role included but was not limited to: 

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• Support the YPO Africa Regional Communication Officer to achieve regional goals, objectives, and vision. Collaborate with Member Comms Manager and Regional Comms Officer to ensure Marcomm plan is executed timely, as per YPO guidelines

• Manager of all regional Social Media platforms, PR initiatives, Videography and Photography Strategy, and Event Communications.

• Co-ordinate with YPO Global team to align Global and regional Social Media and PR KPIs and goals. Collaboration to execute socialization of content in line with YPO brand guidelines and instill brand loyalty, awareness, and interaction

• Administration and management of YPO Africa Branding and Marketing Projects

• Curation of Written and Visual Content, Performance Analytics, etc. in collaboration with Global Marcom partners

• Management of Marcomm Comms Budget and Spend

• Regional Co-Ordinator of Marcomm projects and reports (monthly/quarterly/yearly)

• Develop and implement a measurable marketing and communications plan

• Coordinate and collaborate on the communications plan for EMEA

• Strengthen member connections and engagement by distributing content within the YPO digital ecosystems

• Custodian of all regional social media platforms. Collaborate with the Global Social Media team to execute socialization of content in line with YPO brand guidelines and instill brand loyalty, awareness, and interaction. ​

• Internal and external communications between all organisational stakeholders

• Project Management of Marketing and Communications Projects

• Management of third-party resources, inclusive of onboarding and training. (i.e. Contractual designers, videographers, editors, PR partners, Chapter Managers and more).

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Main Successes to Note: 

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• Africa Networks Connect

  • YPO Global Hybrid Event of Networks and the Africa region: Held in Accra, Ghana (May 2022)

  • Role: Lead Marketing Manager (pre, during, and post-event)

  • Managed and executed all end-to-end event management including email; website; digital marketing; analysis; data selections, targeting and build; copywriting; social media, direct mail production, design production, event management, and execution; inclusive of post-event).

  • Event catered to the global leadership community of more than 30,000 members in 142 countries.

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• 9 Month PR Initiative

• Women In YPO: Video Series

• YPO Africa Rebrand

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